Padd Solutions

Converted by Falcon Hive

My task was to create a front cover of a new college magazine and a mock-up of a contents page. Firstly, I had to deconstruct a magazine front cover and contents and work out the conventions of a magazine and it’s contents page. Using the Internet I found some successful magazines’ covers and analysed them. The main thing I learned from these was that you need to know exactly who you are aiming your magazine at, otherwise it will not succeed. I already know that a college magazine will be aimed primarily at 16-19 year olds and my magazine will reflect this.
I then began planning my magazine out, beginning with the layout of the cover and contents pages. I drew a draft of what I wanted my magazine’s front cover to look like applying the conventions of the magazines I had analysed, particularly, Marie Claire, with the cover lines framing the model’s face. I then turned this into a mock-up of the layout on Microsoft Publisher using simple blocks so it would be easier to create the actual cover on the computer.
Whilst in this process I also came up with cover stories and a title for my magazine. The title was ‘Wyke Magazine,’ I intended it to be that simple, no gimmicks or cliches, it’s a magazine for Wyke College and this title tells you exactly that. I also came up with various story lines that generally relate to 16-19 year olds (Where Did Summer Go? - We hear your holiday stories!) as well as to Wyke College students specifically (Rose Garden Culture – Is the social aspect causing students to start smoking?).
I then decided that I would use a combination of Adobe Photoshop and Microsoft Publisher for my final magazine cover, by editing my photograph and the text in Photoshop (by giving it layer and gradient styles), then transferring it into Publisher to arrange it. Then I planned my photograph that I wanted to shoot. I used a model who was an ex-student of Wyke College, and took a MCU (Medium Close Up) shot of her sat on Wyke’s field and laughing. I had a few to pick from, some where she looked too serious but decided to go with the shot of her laughing as it portrayed the happiness she feels at being at Wyke College.
I then decided to create two mood boards, one demonstrating that every magazine has a completely unique masthead design and another to help me see what typical college magazine layouts look like.
Next, I edited my chosen photograph in Photoshop, I added gradients and layer fills while changing the opacity of each, the overall effect gave my photograph a much more summery look, which is what I was wanted because the main cover line is a story about hearing about summer experiences from students. It also looks slightly sepia-toned which invokes feelings of nostalgia; looking back on the summer.
Once I had completed editing the photograph and text effects in Photoshop I then transferred them into Microsoft Publisher and arranged them to fit my predetermined layout. Then it was just a matter of printing out my work and uploading it to my college blog.
In all, I am extremely pleased with my production and after receiving feedback from my peers and fellow students I feel that this could easily be an official college magazine that would appeal to my 16-19 demographic.
For my magazine's name I decided to avoid trying to make a pun out of the name of my college, and instead opted for the simplest name I could think of, Wyke Magazine, it's simple and it tells you exactly what the magazine is about.

As for the fonts, I narrowed my choice down to three, 'Champagne & Limousines,' 'Harabara' and 'FFF Tusj,' all of them downloaded for free from dafont.com.


Above is an example of what the masthead will look like in each font and in different combinations of uppercase and lowercase letters.

I like 'Champagne & Limousines' because of it's professional look but I prefer 'Harabara' because it mkanages to look professional but still stands out very well. I also like 'FFF Tusj' because of it's connotations; doodling words in your notebook at college, but I think I'd prefer to have my masthead look a little more professional so I've decided to use 'Harabara.'


This is the photograph I have chosen to use for my college magazine's front cover, above is a picture showing the photograph before and after editing in Photoshop.

I wanted to make the photograph feel warmer and softer and I achieved this by using a mixture of colour and gradient fills, adjusting the opacity and the blend mode and using a slight gaussian blur on the image.

I think I achieved the effect I wanted quite well and the photograph is in the correct Medium Close-Up shot required.


Out of the photographs I took, these three are my favourite, the ones I find most aesthetically pleasing, however I think each one portrays a different meaning, the first makes the model look quite sad which is not what I want for my front cover, the second makes her look quite bored which again, is not what I want, but the the third she truly looks as though she's having a good time so this is the one I shall choose for my magazine cover.

Photograph Planning

10/21/2009

I am going to use a friend to model for me, who is an ex-student of the college but is still the same age group of the target audience so this should pose no problem. I'm going to shoot photographs of them in Medium Close-Up (MCU) with my own camera. This shot will allow only the model's head and shoulders to be viewed to give a more personal feel for the student. I am going to have the model pose laying down on a college field looking up at the camera and smiling. I want the photograph to show them having a good time at Wyke College. As for costume I'm just going to ask my model to wear some normal casual clothes, the kind that she would wear to college. I don't intend on using any props either, the effect I'm aiming for with the photograph is that college is fun. You will know it's also about work just from the cover lines but I want my magazine to focus on the student culture rather than the educational side. I am also planning on editing the photograph in Adobe Photoshop to make it stand out more and look more professional.


This is another mood board that I have created specifically for the typography of magazines (mastheads in particular). You can see that they're all very distinct and while I, myself, may not have heard of some of them until I created this, you can see that no two are close to being the same. The masthead, much like a company's logo, is essential to becoming a recognisable magazine.


This is a mood board designed by myself to help me get a feel of what college magazines/academic typically look like. It will also help me develop my own magazine by allowing me to compare it to this mood board and see if it would fit in with the rest of the college/academic magazines.
  • Media Studies 2.0 - Forget handing in your essays by hand, blogging is the way forward.
  • Tutorials - Are one hour sessions too much?
  • Rose Garden Culture - Is the social aspect causing students to start smoking?
  • Vintage Wyke - We take a look back over the years.
  • Dodgeball Championship - The competition begins to heat up.
  • Halloween! - Asylum plays host to Wyke's annual costume party, what will you be this year?
  • Student Executive Elections - Meet your candidates.
  • Where Did Summer Go? - Share your holiday stories!

Software

10/21/2009



The software available to use for the production of my college magazine are Adobe Photoshop and Microsoft Publisher. While I feel that it would be better for me to create the magazine entirely in Photoshop as I am well experienced with it, I will use both Photoshop and Publisher to create my College Magazine to prove that I am proficient in both.

Front Cover Mock-Up

10/19/2009



Rolling Stone Magazine: October 6th 2005

Rolling Stone Magazine is an iconic music and popular culture magazine which appeals to both men and women and this is shown on the front cover. Your eye is instantly drawn to the cover model, Evangeline Lilly, who rose to fame in 2004 with the debut of the hit TV series Lost. She is described by the coverline as 'the dark angel of 'Lost'' and this shot certainly proves that. She doesn't get a chance to look that glamourous on TV due to the nature of the show so they've really gone all out to make her look beautiful here, but in the show, her character, Kate, had a dangerous life on the run from the law, which is why Rolling Stone is labelling her as a dark angel. Her pose is very sensuous but is not too over the top so it will appeal to both men and women, men because she's on the cover, half naked and women because, in the show and outside of it, she is a very strong role model for women and although she is stood in a sensuous pose designed to attract men, women can still respect her because she is wearing a light blouse to maintain her modesty. Also, like Shia LaBeouf in GQ Magazine, her head covers up part of the masthead but it doesn't matter because Rolling Stone's logo is so iconic you could tell what it was just by looking at the first letter and of course the magazine knows this and is boasting it to the reader.

As for the coverlines there are sixteen in total, showing that this magazine has a lot of content for it's audience and despite their different subject matter they all appeal to men and women. They cover subjects such as, TV shows, new albums, new movies, comedy, bootlegging, sex and drugs, not to mention the Rolling Stone annual 'Hot List.' Also this magazine abides by the convention of 'the left third,' which neither GQ and Marie Claire seemed to focus on that much. On just the left third of the magazine you can see the magazine's main stories within, the first few letters of the iconic logo and a hint of the naked flesh belonging to Evangeline Lilly. The colours of the coverlines alternate between pink and white, perhaps to show the appeal to men and women, men - the colour white and women - the colour pink.

There is also a banner at the top of the page in yellow writing, offsetting the rest of the page, which is political stories and articles surrounding current events. This shows that Rolling Stone is not just a popular culture magazine, it also appeals to a sophisticated person who is in the know about politics and current events.


Marie Claire Magazine: April 2008

Marie Claire Magazine is a very well-known women's magazine that focuses on fashion, celebrities, health and beauty. The main feature of this page is the cover model, Natalie Portman and while Shia LaBeouf's head covered up some of the title to show that he is a big presence in the film world today Marie Claire's masthead is placed over Portman's head because otherwise the title would be illegible, however this has a nice effect too, and the title combined with the two top-most cover lines frame her face perfectly. She is dressed in an elegant, white top and her make-up has been applied in a 'classical beauty' style and her hair is straight with a slight flick to show that she is sophiticated but has a bit of an edge. The coverline says, 'From Harvard graduate to Hollywood superstar,' so this also reinforces the fact that she is not your typical Hollywood actress, she is extremely intelligent too. She is what the readers of Marie Claire would aspire to be; beautiful, intelligent, sophisticated and fashionable.

The coverlines are presented in lowercase and uppercase letters, alternating with which story it is featuring. There are seven coverlines in total, two focusing on fashion (fashion finding it's "heart" and must have frocks for the summer), two focusing on health (bedroom stories from New York and London and the black women risking their lives for white skin), two focusing on celebrities (a-listers pose for Marie Claire with no make-up on and an exclusive interview with Natalie Portman), and one focusing on beauty (beauty tips to flatter you to the max). The colour of the masthead is yellow which alternates each week but this week gives a feeling of happiness and sunshine, this issue was printed in March (April issue) and this is when people begin to get excited for the arrival of summer. The coverlines alternate between yellow, black and white, the yellow is this week's theme but the black and white were chosen to prevent the yellow overpowering the page itself. These stories are all designed to appeal to sophisticated women, who still care about fashion and other superficialities but who also know that there is more to life than that. Marie Claire's selling line is 'Fashion with heart' and it's slanted placing overlapping the end of the masthead draws your eye to it more after looking at the title. The slanted placing is also to remind you that this isn't as serious a fashion magazine as Vogue for example, but it's still serious about fashion, beauty and health, just in a more fun and more consumer-friendly manner.


GQ Magazine: June 2008

GQ Magazine is a very well known monthly magazine that focuses on fashion, style and culture for a male demographic. The main feature of this page is clearly the cover model, the popular young actor Shia LaBeouf, who is very big right now (or at least right then), so big he manages to cover up some of the magazine's title on the masthead. This isn't by chance, the fact that the cover model's head is obscuring the full 'Q' from view is important because it shows that he is important, he is dominating the front page of the magazine, but also it allows the magazine itself to boast the fact that even though part of their logo is obscured, most of the population would still be able to identify it as GQ magazine.

As for the shot of the Shia LaBeouf, he is being represented as an adult here, he is stood in a typical manly stance; sat down, legs apart, hands crossed in front of crotch. He is also dressed in a fashionable suit and has facial hair. He is being portrayed as an adult to try and get away from his past TV career as Louis Stevens on the Disney children's show, Even Stevens.

The coverlines are all presented in an uppercase, professional looking font and vary between black and white for the headings and subheadings. There are coverlines in total, the main one regarding Shia LaBeouf's role in the newest Indiana Jones movie. Another focuses on summer fashion, sow hile it's not particularly 'manly' the magazine tries to sell it as 'the clothes you need to stay cool.' There's another story about an 'amazing team' finding America's long-lost soldiers, an article about grilling, and guides on how to enjoy the recession, how to stock your summer bar, get a safe tan, and become the lead singer of the band Journey. These stories fit into the stereotypical 'manly' view of men (barbeque grilling, war stories, video games) but also embrace metrosexuality (fashion and tanning).

Another imortant feature on the cover is the GQ.com website address and a promise of 'sexy videos of the women you love.' Whilst GQ is known for having articles about sex as well as what I've already discussed, this issue seems to be lacking of coverlines telling you of that fact, so they may've felt that they needed a link to their website to remind you that they're still a magazine for straight men seeing as there is no other mention of sex on their cover and for that month they used a male cover model and if the cover model was a woman, she was probably be photographed close to nude or in a provocative pose so they wouldn't have to remind anyone it is aimed at straight men.

The magazine's selling line is 'Look sharp. Live smart.' This also reinforces the metrosexual view of men these days, by telling the reader, if you look smart, you'll be living smart, because you'll be more successful at work, home, and in your love life.

Producing a front cover and a contents page for college magazine.


As this is the beginning of the foundation portfolio preliminary task we looked at how the media key concepts could be applied to produce a college magazine, I used the acronym L.I.I.A.R. This means Language, Institution, Ideology, Audience and Representation.

Language - This involves the layout; for example the masthead, dateline, main image, model credit, coverlines, main coverlines, bar code and the selling line.

Institution - The institution is Wyke College, as I am creating the magazine I will imagine that I am working for the college.

Ideology - The values and beliefs the magazine will be portraying. A magazine for the college will be made to promote the college and provide an insight to current events at the college. It will also

Audience - As its a magazine made for the college, it's target audience will be the students of the college, more specifically students aged 16-19. It will have sections aimed at teachers and parents of the students.

Representation - The magazine will need to reflect the college's attitudes but also include issues that students can relate to, specifically having areas of the magazines designed to appeal to the students, written by students, as well as having more formal sections designed to appeal to teachers and parents.